Talking with an assistant pastor recently he told me he wasn’t sure he’d attend his church if he didn’t work there! Slightly taken back, I listened in as he spoke about the church. There was obviously frustration and disappointment in his voice. As he was talking I realized he’s selling something he wouldn’t buy.
You can only do that so long. You’ll get tired of pretending. before you’ll quit. So, why delay the inevitable?
My first job after I got married was working for a sub-prime mortgage lender. We sold home loans to people with poor credit for twice the rates as local banks. For 9 months I had to sell something I know I wouldn’t buy myself. It was hard. I hated it. I eventually left.
Would you buy your product? Do you use it now? Do you act on what you write about on your blog? Are you donating to your start-up? Are you dipping into savings?
I wrote about the importance of commitment in Passion Is Not Enough and I have to re-read those sections many times because I know if I quit, I’m not buying what I’m selling.
You should be your first and best customer. If you are not buying what you are selling, then why should anyone else?