If you are going to launch the ministry, start the company, or chase your dream, it will cost money. No one likes talking about money and fewer people like asking for money. But in the end, it takes money to run businesses, ministries, and families. It takes money to print books, sell shirts, and advertise. So whether we like it or not, we have to deal with it. A few thoughts on asking for money…
1. Ask with confidence. If you really believe in your idea, then you have nothing to be ashamed of in asking for money. If you really think that your new church is going to impact the city, then why would you not want others to help? If you really think your new company is going to make a profit, then who wouldn’t want to give to that? If you lack confidence in your idea, then it’s too early to ask. If your idea is solid, then move on to number 2.
2. Be prepared. Once you are convinced of your idea, then you need to prepare. Bring documents, illustrations, and stories about your idea. Show the impact you will make. Share the impact you’ve already made. Have a way for them to give right there. Make sure you have something great to leave with them, a brochure, a letter, a DVD, anything that they can look at later.
3. Don’t say no for them. This is a horrible mistake that many people make. They open their ask with a conditional clause that allows the person to say no. Don’t say things like, “I’m sure you’re already committed to other causes”, “If you can’t give right now its okay”, “I’m not sure if you’d be interested in this or not”, or “I know you already gave once”. Ask with confidence and let them decide. Always assume they will give. If they don’t give, move to number 4.
4. You have to ask more than once. Depending on the amount of money you are seeking, you will probably have to ask more than once. If you know that going in, you’ll handle the “No’s” and “Maybe’s” a lot better. Most serious givers plan their giving in advance, so when you come in mid year, they’ll probably have to tell you no. This is probably not because they don’t like your idea or want to help, its because they are committed elsewhere and you need to get in line for the new year. If they say no, then ask for a reason. If they say “yes, but” figure out a time or best way to follow up and then ask again.