Favorite Books to Reread…5
Tribes, Seth Godin

There is no doubt that Seth Godin is incredibly brilliant. His observations are sometimes so simple, yet so profound you are frustrated you didn’t see it first. His books and blog are widely read and Tribes is by far his best. (Well, I really liked Free Prize Inside too). Usually writing about marketing and branding and the like, Tribes is about leadership. Its about how leading has changed in our world and how we need you to lead. This is another book that is heavily underlined and written through. It is a fairly short book, but could take you months to fully work through it. I got it this past October and am currently on the third time through.
Favorite Quotes
“Management is about manipulating resources to get a known job done.”
“Leadership, on the other hand, is about creating change you believe in.”
“Managers make widgets. Leaders make change.”
“Too many organizations care about numbers, not fans.”
“We choose not to be remarkable because we’re worried about criticism.”
“Leadership is scarce because few people are willing to go through the discomfort required to lead.”
“If you’re not uncomfortable in your work as a leader, it’s almost certain you’re not reaching your potential as a leader.”
“If no one cares, then you have no tribe. If you don’t care—really and deeply care—then you can’t possibly lead.”
“There’s no record of Martin Luther King, Jr., or Gandhi whining about credit. Credit isn’t the point. Change is.”

