I was surprised how much I loved this book. Most business books seem the same to me, but not this one. This is a book that you can read in little spurts. There are some great ideas for those leading small teams or if you are an independent creative. There are some ideas in the book that go against what most “experts” say. But, the strength is that the authors are practitioners, not theorists. I like learning from people who are in the trenches doing it, not sitting behind a desk. These guys are sharing from their successes and failures. That carries more weight for me.
I read through this in almost one sitting. I have gone back through multiple times since then to various parts to re-read. If you are trying to start anything or execute on anything, then you must read this book. He shares all the inside struggles that you will face. I learned I’m not the only writer who can convince himself that today is not a good day to write. The best lesson in this book was the challenge to turn pro. Turning pro means showing up everyday to do your work, no excuses. Turning pro means writing when I don’t feel like it. Turning pro means being organized and focused on what’s important, not urgent. This was a kick in the gut. Painful, but rewarding. This is back on the reading list for 2011.
Bonus-Passion is Not Enough
Shameless book plug…maybe. But, the principles in this book have kept me going this year when I felt like quitting–which was often. I realized that part of my journey and purpose was to live out the book, not just write about it. In my pursuit to obtain the 4 elements to change the world, I learned that passion really isn’t enough. Many times my passion to finish the book was gone, but I was then able to lean on the other elements to finish. I’m thankful I did. Now, the hard part will be to continually do that.
Bonus 2: Dying to Live
Don’t read this book if you aren’t willing to seriously consider your life in the face of the cross. Clayton lays out the requirements to follow Christ today and it can get uncomfortable. To truly live, we must die to ourselves. Those were the words of Christ; Clayton was just the messenger. This book is about perspective. In light of all the other books that I read to help me achieve the goals and dreams God gave me, this book helped me consider everything through the cross. This book was not a feel-good read. But it is an important read. Thankful that Clayton had the courage to write it.